What Is Minty Real Estate? 5 Things to Know

It’s tougher than ever to buy or sell a home in 2024 all across Australia — or at least it feels like it.

With sky-high prices and interest rates, a turbulent economy, and historically low housing supply, today’s market is a rollercoaster ride for everyone across Australia, and buyers and sellers alike often come out of their transactions feeling ill-used, let down, and just plain frustrated.

One of the main reasons that buying or selling a house stings so much in 2024 is that it’s so expensive. Along with the high barrier of entry for buyers, sellers have to deal with pre-listing prep work, settlement fees, and, most of all, paying an average of 3% of the home's sale price in real estate agent commissions (and that's increasing day by day as more and more people are using buyer's agents as well).

Minty Real Estate is one of the leading companies aiming to take some of that financial frustration out of real estate. The proposition is simple: full-service agents with a big commission discount for sellers and cash rebates for buyers. Let’s take a closer look at how Minty pulls it off.

What Is Minty Real Estate?

Founded in Melbourne, Minty Real Estate is an Australia wide real estate company that helps people save money on their home sales and purchases.

Minty's business model is aimed at addressing some of the biggest problems in the real estate industry today — namely, that there are too many agents of unpredictable quality and that commissions are too high for the average seller to stomach.

In response, Minty's team has built up an Australia-wide network of carefully pre-vetted agents and used their market clout to pre-negotiate a lower commission for their customers — cutting the typical amount paid to listing agents from 3% to 1.5%.

Other real estate companies have attempted to address these problems but with uneven results.

Minty offers a more elegant solution: Let the market sort out the truly capable agents, integrate those agents into a network, and then use the prospect of high-quality client referrals to negotiate a deep discount for their customers.

So far, it’s worked. With an extensive partner network of over 900+ agents, Minty has helped people save more than $6 million on their real estate transactions.

5 Things to Know About Minty

1. How Minty's agent matching works

When you contact Minty, the Concierge Team collects some basic information about your goals and then matches you with a few potential agents in your market (basically the agents that best match not only the type of property you have but also the area). Minty's partner agents are pre-vetted top producers from agencies such as Harcourts, LJ Hooker, Belle Property — of which Minty has already pre-negotiated a low commission rate for Minty customers.

From there, you’ll be able to interview each prospective agent. If one is a good fit, you’ll have the option to partner up. If you don’t click with any of them, Minty will provide more prospects. This service is free, so even if you don’t end up using a Minty agent, you won’t have to pay anything.

2. How much money Minty saves home sellers

Customers who follow through with using Minty often end up with massive savings. Minty claims their customers save an average of $7,000+ per transaction.

Additionally, Minty customers tend to close their sales much faster than normal. Sellers who listed with Minty received their first qualified offer after only 26.1 days on average.

That's up to 42 days faster than average in certain states across Australia. Anyone who has sold a home before knows the benefit of a quick, smooth transaction. In contrast, homes that languish on the market for months often sell for less.

3. How Minty helps home buyers

Minty offers significant benefits to buyers, too. After using Minty's agent-matching service, your buyer's agent will arrange instant listing alerts, find open homes, help prepare offers, and serve as a guide through the complexities of the home-buying process.

There's also the Minty Cash Back program, which offers $250 cash rebates to home buyers. That rebate jumps to $500 when you buy and sell with Minty.

You'll have to call Minty on 1300 973 637 to learn more about their buyer's service. It was only introduced in February 2024.

4. How positively Minty's customers feel about the service

As of May 2024, Minty has helped more than 2,000 people all across Australia sell their homes, earning stellar reviews from customers and rating agencies in the process.

It has got an average of 5 stars on Product Review.

5. Why so many people use Minty's library of educational content

Even if you’re not using Minty's services, the company offers a massive free library of consumer guides, data-driven research, and educational content.

From a step-by-step guide to selling your house without an agent to a breakdown of the actual cost of owning a home, Minty's content library is used by over 600,000 annual readers to make smarter real estate decisions.

The best of both worlds

In its first few years, Minty has established itself as a customer-friendly, Silicon Valley-style disruptor. Importantly, though, they’ve been savvy enough to preserve the features that built the real estate industry — like the personal touch and expertise of the best local agents — while offering them at a much lower price point.

Minty's exponential growth and outstanding reviews suggest the company is onto something. Whether you're a first-time buyer or seller, or an experienced investor looking to get the best return, find out for yourself how Minty's experts can help you.